Why Do Most Internet Marketers Fail?

Posted on April 12, 2012 by Graham Bray

I know that it’s a figure I’ve quoted before, but statistics tell us that 95% of would-be internet marketers quit before they have made a single sale.  Why should this be the case, and how can we avoid being just another statistic?

What the majority of wannabe marketers fail to comprehend is that failure is a natural part of the growth process.  Many are lured into the internet marketing business by the promises of great (and instant) wealth.  Just this morning I received an e-mail promising me $3,356 a day if I purchased a particular system.  With such potential income, who wouldn’t be attracted to start an internet marketing business?

But let’s get real.  Yes, money can be made through internet marketing, but it won’t be instant, and there will be failures along the way.  Failure is part of the process, and it’s how we react to failure that singles us out for future success.  Continue reading →

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Recording Your First Podcast

Posted on April 4, 2012 by Graham Bray

What is a podcast?  Type this question in to Google, and amongst the many potential definitions, the most simple description is that of “audio broadcasting on the internet” – and that’s all there is to it!  If you’re an internet marketer trying to reach potential customers, or an online tutor making content available to students, there is no easier way of making contact!

In this short video I take you through the process of getting your first podcast recorded and made available online.  There is very little kit you actually need – a suitable microphone, access to recording software (Audacity – it’s free!), and somewhere to put your recording so others can access it (Screencast – again, it’s free!).

I promise you that within 15 minutes you could have your first podcast done and dusted.  You may have some suitable content to record, but if you’re stuck for ideas why not get hold of a relevant article and read this into your microphone?  It couldn’t be easier.

So click on the link below, watch the recording, and get started!

Graham

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Presentation Tips – Improving Audio Quality

Posted on March 29, 2012 by Graham Bray

In this short video clip I will be talking about audio recording.  I’m always amazed by the number of videos, especially on sharing sites such as YouTube, that have very poor audio quality.  It’s not difficult to achieve clear sound recordings, and good audio can greatly enhance the quality of your presentation.

1.  Choosing the microphone – my preference is for a headset with a boom microphone.  Using a USB connection cuts out a lot of the background noise that can accumulate going through the sound card in your computer.  I have the microphone angled so I’m not talking directly into it – this ensures that my recording isn’t spoilt by having to listen to my breathing!  Continue reading →

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What Are You Trying To Achieve In Your Internet Marketing Business?

Posted on March 22, 2012 by Graham Bray

 So you’ve decided to become an internet marketer.  So far so good.  But what exactly is your plan?  If you’re serious about setting up a business online, then it’s a fair bet that in some way you’ll be looking to make a profit.  This is the dream of many, many wannabe marketers, but the vast majority fail because they fail to plan.

 Let’s begin to put together an internet marketing plan.  I’ll be using my business as an example – I need to constantly reflect upon what I’m trying to achieve in business, so I’m happy to be the guinea pig.
 
My goal is relatively simple, so I’ll try to begin by putting it into a ‘mission statement’:

 “The aim of my business, Easier Internet Marketing, is to support others in their desire to sell products online. I will be promoting suitable and highly relevant products created by colleagues at the Internet Marketing Review, and I will be providing free advice and guidance through my blog.  I will also be providing training through short videos, utilising my existing skills as an educator to provide quality and informative content.”         Continue reading →

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Internet Marketing – Back To Basics

Posted on March 11, 2012 by Graham Bray

Check out this dictionary definition for internet marketing:

“… also referred to as i-marketing, web-marketing, online-marketing or e-marketing, is the marketing of products or services over the Internet.”

Note that nothing is mentioned about making wads of money or getting rich overnight.  But this is essentially the reason why many people jump on the internet marketing bandwagon.  They see it as a pathway to riches, but they fail to understand the fundamental purpose.  In many ways this approach can be likened to a form of exploitation – taking advantage of an honourable profession in the pursuit of significant financial gain.

Continue reading →

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Affiliate Marketing 101 – Lesson 5, Find Your Niche (Part 2)

Posted on February 8, 2012 by Graham Bray

Finding a suitable niche will always be a bit of a gamble.  For some people there’s no question about what they’re going to develop.  They have a life-long passion, and to begin blogging and producing products is a no-brainer.  For the rest of us, finding a suitable niche is always going to be an uphill slog.

That’s why it is really important to start using the correct tools and accept the need to put in the hard graft. I liken this to my chosen sport of weight training.  I know that muscle growth and fat loss will not happen overnight.  It’s a long term process, and you have to follow the basic rules and persevere.
 
In the gym I know what works for me.  I know what weights to lift, how heavy to go, and how frequently I need to train.  At home I know what to eat, and how much rest to get.  I have a ‘toolkit’ that enables me to make gains.  I also know that if I ignore my toolkit and get distracted then the gains will stop.

Continue reading →

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Affiliate Marketing 101 – Lesson 4, Find Your Niche!

Posted on January 12, 2012 by Graham Bray

There are many stumbling blocks for the would-be internet marketer, resulting in many reasons for quitting before even getting really started!  Finding a niche is a real headache for some people.

Just what is it you’re going to focus on?  If you’re really serious about being an internet marketer for the long-haul then you really must immerse yourself in a niche that you can be passionate about.  Without passion there is insufficient drive and momentum.

So where do you start?  You may already have an interest or hobby that really inspires you, and about which you can write with knowledge and inspiration.  For example, you might keep marine fish, and you have become an expert in their care and development.  On the other hand, you may not have a clue about your strengths and passions, and you begin to panic about ever finding a suitable niche.

If that’s the case, then help is at hand.  In this video I’m going to show you how to find potentially lucrative niche areas, and hopefully by the end of the video you will have a range of ideas to work on.  We’ll be brainstorming four particular areas – work / background, hobbies, interests and ideas.  I’ll show you how to narrow your choices down, and if by the end of the process you’re still stuck then I’ll give you a link to a great source of ideas.

Finding your niche can be a stumbling block – but not this time!  Grab your notepad, watch the video, and find out what you’re really passionate about!

Keep dreaming those big dreams,

Graham

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Affiliate Marketing 101 – Lesson 3, Using Clickbank

Posted on January 6, 2012 by Graham Bray

 In the last video we considered the types of products that we could possibly promote as affiliates.  Research is key to future success, and I outlined the five areas that we need to consider before making our final decision.
 

One possibility is to go directly into Clickbank to find successful products that take your fancy.  The choice of product would then dictate the theme of the website and subsequent marketing.  So it’s really important that our decisions are based on sound statistics!
 

In Clickbank every product is supported with figures that give clear indications as to success or otherwise.  In this video I’ll be explaining what the figures mean, and what values we should be looking for in choosing a great affiliate product.
 

So click on the link below, take notes if necessary, and then use the information provided to explore the products on offer in Clickbank.  A range of search options are available, so take your time and really get a feel for the Clickbank experience.  You can’t become a successful affiliate marketer without doing your homework, so it’s well worth taking some time to really familiarise yourself with the site and the information contained therein.
 

Keep dreaming those big dreams,

 
Graham

 

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Affiliate Marketing 101 – Lesson 2, Product Research

Posted on December 31, 2011 by Graham Bray

I hope you managed to work your way through the first lesson in this series on Affiliate Marketing – don’t forget to send me an email if there’s anything that I didn’t explain clearly enough.

In this second video in the series I’m going to be focusing on the product.  I’ll be describing how we can categorise affiliate products into three possible types – physical, digital and lifetime residual.

In the video I will then help you to focus on the product research.  There are five possible approaches – keywords, domain names, competition in Google, Clickbank products, and niche selection.

At this early stage it would be a good idea to visit Clickbank and to have a browse around.  What products are available?  What sort of commission could you expect?  I guess it’s time you had a little homework!  In the next video I’ll be explaining in more detail what all the stats mean, but here I just want you to have a look – are there any products that fit in with any interests you might have?

If you havn’t got a clue what areas you’re particularly interested in then don’t worry – in a future video I’ll be showing you exactly how to find your interests and strengths.

In the meantime, click on the video link below, watch the content, start browsing through Clickbank and just have fun!

Keep dreaming those big dreams,

Graham

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Affiliate Marketing 101 – Lesson 1, Introduction

Posted on December 23, 2011 by Graham Bray

OK, here it is, the first lesson in the course I promised you.  We’re going to be studying the whole topic of affiliate marketing, from an initial study of what’s involved, to the final outcome of our own site linked to affiliate products – I hope you’re excited about this!

During our email exchange I said that we’d be taking everything step by simple step.  In this first video I’ll be explaining how we make money from affiliate marketing, but also cautioning you about expecting too much too soon.  Patience is the key word here.

I’ll then be outlining the personal cost to you in terms of investment, commitment, time and effort.  Very few mentors mention these costs, but I want to be totally up front with you so you’ll know exactly what our journey is going to be like – the rough bits and the smooth bits!

Finally, we will get really started with a look at what we need to do in terms of our initial research – the product, the market, the site, and marketing.

So I hope you’re ready for all of this!  Grab yourself a cup of coffee (I’ll be making this suggestion at many points during this course), have a notepad handy, and click on the video link below.

As I always say, keep dreaming those big dreams!

Graham

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