Developing my multiple income pathways, particularly internet marketing, has necessarily involved me in taking action. At times the process of being a budding entrepreneur has been a lonely struggle – as far as I am aware, none of my friends or colleagues have embarked upon such a journey, and there have been periods of personal doubt when I really questioned the wisdom of what I was trying to do.
When embarking upon personal journeys of discovery, three things can derail us from making progress – fear of failing, unwillingness to leave your comfort zone, and being swayed by the opinions of others.
Failure can feel like just another stab in the back. And when it keeps happening it’s tempting just to give up. But to be successful we can’t; we must ‘get up again’. Failing doesn’t make us a failure, quitting does. “The man who wins may have been counted out numerous times, but he didn’t hear the referee.”
There are many stories of people who persevered through failure to ultimate success. I’m sure you’ve heard about Colonel Saunders who was turned away by over 1,000 potential investors until he eventually found a willing partner. But what about the IBM executive who made a $10 million error? He expected to be sacked, and he offered his resignation. The bosses, refusing his resignation, said “Goodness, man, we can’t lose you now, we’ve just spent $10 million on your education!”
Failures are going to happen. A failure-free life may seem safe, but it fosters boredom, apathy and low self-esteem. We need to persevere – rule one is to take one more step; rule two is that when you can’t take one more step, refer to rule one.
To be successful in any walk of life demands that you walk away from your comfort zone. Years ago I was a relatively successful runner and I competed in several marathons. Training was never easy, and it was always a battle to force myself out for a run on a cold winter’s evening when the comfort zone was by the fire with a glass of wine. But to be able to run the marathon distance I knew that the training had to be completed – staying in my comfort zone wasn’t an option!
The same is true with my internet marketing. When I get home from work, the easiest thing would be to sit down in front of the television and chill. However, I know that in order to be a successful internet marketer I need to produce content, so every night I spend hours producing blog posts, articles, newsletters, etc.
In my first few sentences I mentioned the loneliness of the long distance entrepreneur. I have chosen not to broadcast my endeavours beyond my immediate family. Nobody else knows what I do. Why? – I guess it’s because I do not want to hear the comments of others. I do not want to hear the “I told you so” when there are the inevitable failures. Possibly I’m wrong in my silence, and I should broadcast it more.
In his book ‘Dream On’, John Richardson describes how he made his dream widely known to others, and it was the fear of their comments if he failed that really motivated him on to success. To paraphrase the wonderful poem of Marianne Williamson, perhaps my “playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around (me)”.
Perhaps that’s why people do criticise, and pass comment. They really wish that they were brave enough to step outside the comfort zone, to accept and overcome failure, and ignore the opinions of others.
So to be successful entrepreneurs and internet marketers we need to take three positive steps – 1) accept failure and move on; 2) be ready to move out of our comfort zone; and 3) do not be swayed by the opinions of others.
Have you got what it takes to be a successful internet marketer?
Speak to you soon,
p.s. why not take the first step? For inspiration and support click on ‘Internet Marketing Review’ under the heading on the right ‘Recommended resources’ – I guarantee that you’ve got nothing to lose!