In the modern world of the Internet, where people automatically turn to the Web for information, it pays to have a domain name that reflects your site or business. There are just fewer things for your customers or visitors to remember. Moreover, you don’t seriously think that they’ll try to memorise an unrelated URL just because you want them to, do you? The only people who’ll memorise it are you and your competitors who want to compare your prices.
Choosing the right domain name is so important to the future success of your online (or offline) business. In fact I think it’s so important that I’ve just created a training video all about it! This video explains the component parts of a domain name, including things such as TLDs and ccSLDs (if you don’t know what these are then you’d better watch the video!). I also look at the three possibilities for domains – your trade name, a recognizable ‘brand’ name, or even your own name (if you’re famous enough).
To watch the video please click on the link below. As always, I appreciate your comments – positive and negative! In the next video I will look at checking your potential domain name, purchasing it, and selecting a hosting company.