With effective marketing visitors will come to your site and have a look at the (hopefully) quality content that you have provided. With careful planning you will encourage them to navigate around your site with the ultimate goal of getting them to leave their details in your opt-in box.
In return for leaving their details, and so joining your list, you will be giving them a free gift. This gift has to be suitably enticing, and an e-book can be just the sort of gift that could encourage them to ‘stick’ around long enough to use your opt-in.
Many would-be internet marketers consider the production of an e-book to be an insurmountable obstacle, and many will give up at this point. I’ve spoken in the past about wannabies who expect internet success to be over-night.
The reality of internet marketing is that it takes just as much effort as any other type of business in order to be successful.
But the production of an e-book doesn’t need to be daunting, and in the video below I make a few suggestions as to how any doubts you may have about your writing ability may be overcome.
Have a look through the video, and if you’ve got any questions then please don’t hesitate to contact me via my contact page. I would also appreciate your comments, and any suggestions you might have for future videos.
Happy viewing, and don’t forget to get in touch!