I’ve just been sent the following article about writing effective headlines. It looks really good, so I thought I’d send it out for your enjoyment!
Using some creative writing skills to infuse the biggest benefit into your headlines is what writing them is all about. It does take a bit of trial and error, and some testing to find a good headline. The extra effort can make all the difference. The success of your sales copy completely depends on how strong your headline is and how effective it is in attracting your target audience. All of your hard work will go to waste even if you sales copy is perfect if that headline fails to attracts prospects.
Every aspect of your copy’s headline is important. For this reason it’s imperative for you to be detail oriented. Forget about using punctuation in your headline especially periods.
Using periods often causes a reader to stop at the period and not go any further. The aim is to get people excited about knowing more about your products so try to use exclamation points or other symbols that stand for excitement instead of a period.
Try using a Pre-headline to mentally prepare your prospects for the main headline. This way readers get an idea of what’s coming and whether it’s worth waiting for. The pre-headline doesn’t have to be too long; keep it short and simple.
All you want to do is add a little more spice to your sales copy and introduce your prospect to your main headline with a bang. It’s just an easy method for beginning the flow of emotions on the readers mind.
Last, if your desire is to keep your headline simple and effective begin by starting your headline with a secret sentence like “little known ways to…” in order to give them something they want a “secret of sorts”. This is an effective method for grabbing the bull by the horns.
Whenever you get a prospect curious, it becomes easy for you lead them through the copy and literally have them eat out of your palm. However you’ll want to make sure your copy and product live up to your headline.
In summary, from the above article we come to understand the real essence of writing a headline that converts. We all know the bottom line goal is getting visitors to convert to customers regardless of the target niche. Even if it’s a small ad that you’re writing, the first thing your prospects will see is the headline of your copy. If your headline works out to convince your prospects to take action and move further, then the rest of the copy will take care of the remaining part. Now that you’ve mastered the art of headline creation you will see increasing response to your sales copy and can watch your campaign soar like the wind.