If you want to see something impressive, then start selling on the backend and you’ll know what I mean. You can do backend marketing in a lot of ways; basically making your entry product something priced low to bring new customers in to your machine. Your main aim here as an Internet marketer is to derive the lifetime value of your customer and sell to them over and over again, providing value at each step.
The reason this approach is so effective is that your customers have their credit card out and in hand and are prepared to make a purchase.
They are primed and warmed up to become a conversion, and so the openness to another offer is wide open. How often you make additional offers to them is up to you, but you do not want to overdo it with too many, too soon. You can also include information about them in your email signature when you communicate with them, which makes it easy for them to perceive your offer and take advantage of it.
I have seen quite a lot of times marketers making use of the ‘thank you’ or download page for advertisement purposes. My only possible objection is that you have no relationship at that point, so it may backfire or not. Since people have their credit cards out, then they would be more inclined to make an additional purchase. There has to be additional and compelling value that comes with the second product. One of the reasons this works so well is simply because the customer is now your customer – there is trust and that person is open to buying.
Always be willing to do small tests with backend marketing, and when something works then roll it out. A good idea is to send your customers a greeting card on their birthday or on a holiday wishing them well. Along with the card, you can insert a small, effective advertisement about your backend product. Try to put something together that is just so special they cannot possibly pass it up.
You can introduce all kinds that will make you more money with your business. Hopefully you have no more doubts about what can be accomplished with backend selling. Whether or not you do it is your call, but just know that you are walking away from perfectly good money by not doing it.
If you’re looking for more information on backend marketing and
autoresponder software, check this email autoresponder software article out. There’s some more resources on how to get set up.
Speak to you soon