Need A Nudge To Find Your Niche?

My mentors, Neil Stafford and Neil Travers of the Internet Marketing Review, have a saying that goes along the lines of “keep your head up and your eyes open, and opportunities will present themselves around every corner”.  I can’t remember the exact wording, but I’m sure you get the idea.  In my search for a suitable niche I should have kept this mantra closer to my heart!

Sometimes we just miss the obvious in our quest for that ideal niche. Sometimes we just need a little nudge to make us aware of what we’re missing.  There is a charming word that I have used before in a previous blog – serendipity.  It literally means a “happy accident” or “pleasant surprise”.

A few months ago I was approached to tutor a young girl in a neighbouring village.  I’m a science teacher by training, and I run a very large science department.  Contrary to popular beliefs about teachers, I don’t have a lot of spare time!  I initially refused the request, but the mother was very persistent and I eventually agreed.

The girl is being home-schooled, and it quickly became evident that I would have to teach the entire science course from scratch.  I also realised that one hour a week of tuition time was far too short to deliver what was needed.   Through my internet marketing work I have developed a real interest in the use of videos.  The thunderbolt then hit me – why not combine my passions for science education and video production?

So that’s exactly what I’ve now been doing.  Every week I produce a 20 minute content-filled video that my student goes through prior to the lesson.  During the lesson we consolidate and stretch the learning.  It’s a real win-win in that my student gets to cover the required course in less than a year, and I get a complete video course that I can begin marketing to other potential users.

What’s my marketing plan for my newly developed e-course?  I’ll explain more in my next blog, but I hope you can now see how finding the ideal niche can be much easier than we’re often led to believe – it’s just a case of looking around and being aware of our real strengths and talents.

Keep dreaming those big dreams,

Graham

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