My mentors, Neil Stafford and Neil Travers of the Internet Marketing Review, have a saying that goes along the lines of “keep your head up and your eyes open, and opportunities will present themselves around every corner”. I can’t remember the exact wording, but I’m sure you get the idea. In my search for a suitable niche I should have kept this mantra closer to my heart!
Sometimes we just miss the obvious in our quest for that ideal niche. Sometimes we just need a little nudge to make us aware of what we’re missing. There is a charming word that I have used before in a previous blog – serendipity. It literally means a “happy accident” or “pleasant surprise”.
A few months ago I was approached to tutor a young girl in a neighbouring village. I’m a science teacher by training, and I run a very large science department. Contrary to popular beliefs about teachers, I don’t have a lot of spare time! I initially refused the request, but the mother was very persistent and I eventually agreed.
The girl is being home-schooled, and it quickly became evident that I would have to teach the entire science course from scratch. I also realised that one hour a week of tuition time was far too short to deliver what was needed. Through my internet marketing work I have developed a real interest in the use of videos. The thunderbolt then hit me – why not combine my passions for science education and video production?
So that’s exactly what I’ve now been doing. Every week I produce a 20 minute content-filled video that my student goes through prior to the lesson. During the lesson we consolidate and stretch the learning. It’s a real win-win in that my student gets to cover the required course in less than a year, and I get a complete video course that I can begin marketing to other potential users.
What’s my marketing plan for my newly developed e-course? I’ll explain more in my next blog, but I hope you can now see how finding the ideal niche can be much easier than we’re often led to believe – it’s just a case of looking around and being aware of our real strengths and talents.
Keep dreaming those big dreams,