Finding the right niche is the challenge that faces most internet marketers. In fact, for many it’s probably the major stumbling block to any progress, and a significant number will not even move beyond this stage.
I must have spent many hours searching for my ideal niche, purchasing books and reports that promised to help me find my particular area of expertise, and over the years I have tried to break into the fields of fitness, diets, mortgages, bodybuilding, bbqs, internet marketing and personal development. I think it’s safe to say that I have failed to make inroads in any of these niche areas. I have even produced videos showing others how to find their niche!
Over the past year or so I have taken stock of just where I am going, and what areas I should really be focused upon. The blindingly obvious then occurred to me. By day I am a teacher, and I have degrees in science. I love to teach, and I love my subject, so why was I completely ignoring such an obvious niche area?
I guess I always assumed that it was necessary to chase the money. After all, internet marketers put their hands into their pockets to buy training courses (many of very dubious quality), but teachers don’t.
But why not combine my love of teaching and science with my developing ability to make quality training videos? The vast majority of parents want their children to do well in school, and many will employ private tutors to ensure success in public examinations. If parents will pay money for tutors, then surely they will pay to acquire quality revision videos?
So for the past year or so I have been putting together a whole series of science videos that can be used by anybody to develop their subject knowledge. The potential audience is vast – parents of children in school, tuition centres, tutors, educational establishments, home-schoolers (do you know that there are over two million home-schooled children in the USA?) …… I could easily go on.
The first part of my project is now finished, and although very time-consuming it has been very enjoyable. To work on your passion is not work at all.
So, if you’re struggling to find your niche have a really good look at your passion – what really lights your fire? Everybody has a passion for something – Sir Ken Robinson calls this the ‘Element’, and I highly recommend you get hold of a copy of his most recent book – ‘Finding Your Element’.
To promote my product I have put together a site – have a look by clicking the link below. Remember, look to your passion when searching for your niche – your future may very well be staring you in the face!
Keep dreaming big dreams,
p.s. to access my education site just click on the image below.