Searching For Your Niche? – Look To Your Passion!

Finding the right niche is the challenge that faces most internet marketers.  In fact, for many it’s probably the major stumbling block to any progress, and a significant number will not even move beyond this stage.

I must have spent many hours searching for my ideal niche, purchasing books and reports that promised to help me find my particular area of expertise, and over the years I have tried to break into the fields of fitness, diets, mortgages, bodybuilding, bbqs, internet marketing and personal development.  I think it’s safe to say that I have failed to make inroads in any of these niche areas.  I have even produced videos showing others how to find their niche! 

Over the past year or so I have taken stock of just where I am going, and what areas I should really be focused upon.  The blindingly obvious then occurred to me.  By day I am a teacher, and I have degrees in science.  I love to teach, and I love my subject, so why was I completely ignoring such an obvious niche area?

I guess I always assumed that it was necessary to chase the money.  After all, internet marketers put their hands into their pockets to buy training courses (many of very dubious quality), but teachers don’t.

But why not combine my love of teaching and science with my developing ability to make quality training videos?  The vast majority of parents want their children to do well in school, and many will employ private tutors to ensure success in public examinations.  If parents will pay money for tutors, then surely they will pay to acquire quality revision videos?

So for the past year or so I have been putting together a whole series of science videos that can be used by anybody to develop their subject knowledge.  The potential audience is vast – parents of children in school, tuition centres, tutors, educational establishments, home-schoolers (do you know that there are over two million home-schooled children in the USA?) …… I could easily go on.

The first part of my project is now finished, and although very time-consuming it has been very enjoyable.  To work on your passion is not work at all.

So, if you’re struggling to find your niche have a really good look at your passion – what really lights your fire?  Everybody has a passion for something – Sir Ken Robinson calls this the ‘Element’, and I highly recommend you get hold of a copy of his most recent book – ‘Finding Your Element’.

To promote my product I have put together a site – have a look by clicking the link below.  Remember, look to your passion when searching for your niche – your future may very well be staring you in the face!

Keep dreaming big dreams,


p.s. to access my education site just click on the image below.

This entry was posted in Internet Marketing, Product Creation and tagged , , , , , , , , , , , . Bookmark the permalink.

3 Responses to Searching For Your Niche? – Look To Your Passion!

  1. jan schets says:

    Hello Graham,

    I think this is the first time I actually see science videos online! The site seems to be put together very well. Kudos to you!
    And going for a niche you are passionate about makes the whole internet marketing thing so much easier indeed. I’ve done it in the past and actually taught my wife to do it as well. Creating products or other content really becomes a breeze.


  2. Julian says:

    Graham. On the same kind of journey myself. Your very candid post is a great encouragement. If I can make a suggestion/observation. I am homeschooling my sons using an American Christian curriculum. Part of the coursework is Physical Science labwork. That almost implies you have access to an entire laboratory of equipment! Even the schools where where I live in South Africa don’t all manage to have fully equipped labs or teachers that can use them. That means there is a great need for videos of actual lab experiments right from simple light experiments, thermodynamics, electricity, magnetism, chemical reactions (you get the picture?). At the moment I have to search these out on YouTube. The market must be huge among home-schoolers and schools that don’t have labs.

    • Graham Bray says:

      Hi Julian. Thanks for your comment – very interesting to hear that you’re homeschooling your sons with the American Christian curriculum. I’d love to hear more about what you’re doing, and how I could possibly help. Have you looked at my iGCSE site? Not the same specification, but the content will significantly overlap. – do get back in touch!

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>