The great majority of internet marketers are avid readers. If a new book has any remote possibility of containing snippets of internet marketing gold then we will snap them up and add them to the ever-expanding library of resources. Our book shelves are creaking under the strain, and as I’ve just had my birthday I’ve got another six books to begin working through!
It’s therefore not surprising that sometimes we overlook a modern day classic, and we only return to it by chance. This is exactly what happened to me with the book “Good To Great” by Jim Collins. My wife initially purchased the book as she’s a student of great leadership, but recently I took it down off the book shelf, dusted it and began to read.
I’ve been hooked by many of the simple ideas put forward in the various chapters, and I can begin to identify my own personal leadership style and it has given me much greater belief in how I lead my teams.
One chapter that really resonates with me, and should do with every internet marketer is the one titled “The Flywheel and the Doom Loop”. I don’t want to dwell on the Doom Loop, but let’s have a look at the Flywheel, and consider why it should give us so much hope.
We are asked to picture a huge, heavy flywheel, and our task is to get the flywheel rotating as fast and long as possible. Initially a huge effort is required to get it to rotate, but we keep pushing and eventually the flywheel completes one complete turn.
We maintain our efforts, and we get a second turn. Then a third, then a fourth, and so on. At this stage we are putting so much effort into the process, but the flywheel builds momentum, moving faster and faster, until at some point we achieve breakthrough – at this point the huge flywheel begins to work for us rather than against us, and while we maintain our efforts it builds up speed, moving faster and faster.
Each turn of the flywheel builds upon the work done earlier, compounding your investment of effort. The huge heavy flywheel flies forward, with almost unstoppable momentum.
It’s impossible to say which push caused the flywheel to move so fast. It was an accumulation of effort applied in a specific direction.
“Good to great comes about by a cumulative process – step by step, action by action, decision by decision, turn by turn of the flywheel – that adds up to sustained and spectacular results.”
Can you see the parallels here with your internet marketing business? You may be struggling in the early stages, and it may seem as though you’re making very little progress. But you are progressing – with every blog post, every article, every video on Youtube – and your flywheel is beginning to rotate faster and faster.
Eventually you will reach the moment of transformation, when the flywheel is moving so fast and productively, with very little input from you. At this point you will begin to see the rewards of all your efforts.
No one can put a time scale on this moment of transformation. It may be weeks, or months or years, but it will come.
So persevere, keep pushing and don’t give up. The flywheel is heavy, and may seem impossible to move, but with determination you will overcome.
Keep dreaming big dreams,
p.s. Pushing the flywheel alone can be an exhausting process. With like-minded people around you, the impossible can seem highly probable. As a member of the Internet Marketing Review I belong to a dedicated support group who I know will always be there for me to answer the questions I just can’t fathom. Being part of a group may be the wisest decision you will ever make, and I thoroughly recommend the IMR team to you. To get a fantastic introductory offer just click on the link below – you won’t be disappointed!