Education is going through a period of monumental change. I have been a secondary level teacher for over 25 years, and I have seen many changes in my time, but I believe that the changes we are experiencing now will have a long-lasting impact on the whole of our education system.
I’m not confining myself here just to the secondary sector. Higher education is bracing itself for significant cuts and changes to funding. Even education and training in industry is on the cusp of a mighty change, and as internet marketers we need to recognise the opportunities that all of these changes will present.
No matter how any government glosses over the facts, the truth is that top quality education, in whatever form, is becoming more and more the preserve of the wealthy few.
Sorry to sound political, but that’s the way it is! In 2012, tuition fees for undergraduate degrees in England will rise to a maximum of £9000 per year, while the cost of attending university in the US has increased by around 25 per cent over the last decade.
Education has always been part of my life. I was very fortunate in that although I came from a very working-class background where learning wasn’t particularly valued I managed to secure a scholarship at a local grammar school. I struggled to keep up, but eventually managed to scrape a university place.
Attending university was life-changing for me. In enabled me to escape from my unhappy childhood into a world of learning. I absolutely loved the university experience, and I began to understand what it means to learn. I thrived in the academic environment and progressed to a doctorate before eventually making my career in the classroom.
Any child with my early background would now really struggle to get a foothold in higher education. I have a daughter currently at university, so I know directly about the costs involved. It is an expensive experience, and it’s going to get much worse. Going to university will become more elitist, and we need to urgently develop better alternatives.
E-learning, I believe, will be a better alternative. By definition e-learning is “applying a broad range of computing and communication technologies to teaching and learning”. As internet marketers we are ideally placed to develop in this area. Isn’t it what we already do? Are we not using the latest technologies to educate and train willing learners?
The world-wide recession has also meant that industry is looking much more analytically at its training costs. It can be very expensive to send employees on courses, and many are now looking at alternatives. A very conservative estimate of sending somebody on a training course would be at least $500 a day (and this doesn’t include revenues lost from them not being at their desks). A company might need to send 20 employees out for training, giving a total cost in excess of $10,000.
If you can deliver an e-learning course for a fraction of this cost, what cash-conscious company wouldn’t snap up your product?
The key here is to deliver a product that is cost-effective, but of high quality. It’s also worth considering that the average worker may face 6 or 7 career changes during their working life, and the need for superior training just escalates!
I firmly believe that e-learning is the future, and I for one am going to do everything I can to make sure that this opportunity doesn’t pass me by – how about you?
Keep dreaming those big dreams!
p.s. My mantra is that “learning is for life”. Don’t neglect your own training, and make sure you have access to the very best training materials and support. The Internet Marketing Review is dedicated to developing your internet business, so why not take up their offer of a two month membership trial? Just click on the link on the right under ‘Recommended resources’ and tell the two Neils that Graham sent you!