Video marketing at the moment is just so hot! Recent figures have predicted that by 2014, 91% of internet traffic will be video. The statistics from YouTube are just staggering – here’s a few to get us started:
• Over 3 billion videos are viewed every day
• 800 million unique users visit YouTube each month
• Users upload the equivalent of 240,000 full-length films every week
• YouTube’s demographic is broad: 18-54 years old, and expanding rapidly
So the question is not – “should I start using videos in my internet marketing”. The real question is – “If I havn’t started video marketing, then why not?”!
This really is the time to be into video marketing for your products. With the development of internet television technology, the boundaries between traditional TV viewing and the online world are rapidly blurring, and more and more potential customers are watching YouTube videos on a daily basis.
All economic, social and technological indicators are pointing towards a convergence of opportunity, and we need to position ourselves to take full advantage of this.
So what’s stopping you? Producing your own videos couldn’t be simpler. If you can put together simple Powerpoint slides and have a basic microphone then you can upload a video to YouTube with just an hour or so of work.
An essential bit of kit is screen capture software. I use Camtasia, and it really does everything I need. However, you can download your own screen capture software for free! CamStudio records screen activity from the Windows desktop into standard AVI movie files. It is “an ideal tool for creating software demonstrations and active presentations”. It doesn’t have all the bells and whistles of Camtasia, but it really is a good starting point. It can be downloaded from
I started out using CamStudio, and I even produced a couple of videos to show how to use the software. I’ve uploaded some of these training videos to the right-hand side of this blog, but here’s a direct link to the first in the series:
In my next post I’ll be talking a bit more about building a YouTube presence, but in the meantime I suggest that you have a look at CamStudio and work through my free training videos.
Keep dreaming those big dreams!
p.s. if you really are serious about developing your video skills then you do need to learn from the best. My friend and mentor, Neil Travers of the Internet Marketing Review, has devoted years to producing high quality marketing videos. I strongly recommend that you have a look at his training course – Online Video Champ. The first videos are free, so have a look – what have you got to lose!